Wine brands don’t typically spring to mind when thinking of global superbrands. Within the wine industry, of course there are the big players but when comparing them to other industries they are pretty small fry.
So what is the most valuable wine brand in the world?
The results of the annual ABSA Top 10 Pinotage competition have been announced in Stellenbosch. Although Pinotage is planted outside of South Africa it remains the red grape most often associated with the country where it was created.
The ABSA Top 10 is one of the most highly regarded wine competitions in South Africa, thanks to it’s simple formula and a track record built up over many years. The sponsorship from banking giant ABSA has assisted in keeping Pinotage popular at home.
The competition does not decide on a winner but simply a top 10, which allows for a range of wine styles to be recognised. Of course as with any competition there will always be some that don’t agree with the results, but that is inevitable. On the commercial side, an ABSA Top 10 award can have a very positive impact on sales in South Africa.
And of course the winners get a little hand-blown glass trophy too!
As I read first on Jamie Goode’s Wine Anorak blog, Gary Vaynerchuk has announced his ‘retirement’ from the online wine world.
GaryVee has been one of the most inspiring online wine personalities over the past five years, and whether you love him or hate him his impact on wine marketers and wine drinkers has been immense.
Gary Vaynerchuk grew his New Jersey based family business, Wine Library, from a turnover of about $5 mil to about $45 mil largely on the back of his intense and off-the-wall online wine videos. Largely based around wine tasting videos, Wine Library TV created a new vocabulary for passionate punters and aspiring tasters. It landed him on various US television shows and provided Gary with an entrepreneurial launchpad into various other avenues.
After calling a day on Wine Library TV earlier this year (after 1000 episodes) Gary Vaynerchuk started up Daily Grape but now after 89 episodes he is switching off the camera.
Personally I think it is a good move for him. His insight and passion for marketing and online entrepreneurial initiatives is clearly not limited to wine, and his books ‘Crush It’ and ‘The thank-you economy’ will likely prove to be required reading for many in the future. Gary Vaynerchuk is moving off the wine screen before his star begins to wane, and as they say, it’s always better to go out on top.
Thank you for bringing the thunder Gary. You’ve brought many smiles, plenty of entertainment and a lot of inspiration. Wine people should never limit their inspiration to others that they interact with in the wine trade, and as such Gary Vaynerchuk will remain a regular source of information and inspiration for me both in wine and outside of it.
Do yourself a favour and check out some of his clips from both the sites or follow Gary on Twitter.
I only noticed the news item today, discussing the new look label for one of South Africa’s oldest and best-known commercial wine brands, Chateau Libertas. This easy drinking wine was the aspirational option for new wine drinkers who had just moved up from Tassenberg! It’s a consistent quaffer and some years is actually surprisingly good. The fact that it comes from a huge producer has also meant that it has managed to remain a good value option. The old-school yellowy label is instantly recognizable… and now it’s been changed. Continued…
South Africa’s WINE Magazine has announced that its September 2011 edition will be the final print run of the publication, which will now shift all its activity online.
It will be interesting to see how the shake up will affect the journos and staff on the books. Continued…
At the Imbibe Exhibition I came across a stand that was proudly selling and promoting ‘Chocolate Wine’. It is called Rubis and is technically a fortified Tempranillo that is spiked with chocolate essence. Rubis is slightly viscous and is 15% alcohol. It basically tastes like the kirsch chocolates that my Dad used to get from one of his colleagues each Christmas, which I would steal out of the box as a kid, pour the liqueur down the drain and eat the chocolate. Sorry Dad.
It’s tastes more like a liqueur but is promoted as wine and the guy behind the stand was very keen to reaffirm that it was 100% Tempranillo. Actually it tastes like a coffee/chocolate Shiraz on steroids. Continued…
There’s been quite a lot written about the slide in South African wine sales in the UK off trade and supermarket sectors over the past year. This is not a unique situation. However on a positive note, we’ve seen the strong performance in the on-trade, where the bargain basement prices are not as prevalent as the high street and where the story behind many South African wines can be communicated with diners.
In light of this I was interested to read through the results of the 2011 Imbibe Sommelier Wine Awards, which were announced a couple of months back. The awards were judged by a team of wine consultants and journalists as well as 60 sommeliers from some of the top restaurants in Britain. No high street wines are allowed which which the results book claims “means you can call in samples of the medal-winners with confidence”.
The awards may be quite new (2011 was only the fifth year) but surely there is some merit in being proactive within this group of people – the sommelier who is at the coal face, putting winelists together and selling to consumers? It may well be the importers /agents who enter the wines into these sorts of smaller competitions, but I would think that more South African producers should be considering this event. Well, unless they did and simply didn’t show very well…
There were no South African Gold Medals for Shiraz or Sauvignon Blanc and no real surprise to see Pinotage off the sommelier radar, with just one Bronze, for the excellent Warwick Old Bush Vines Pinotage 2009.
There were four Gold medals for South Africa:
Iona Chardonnay 2009, Elgin
Enotria
Spier Private Collection Chenin Blanc 2009, Stellenbosch
PLB Group
Klein Constantia Vin de Constance 2005, Constantia
Metzndorff & Co
Domaine Mittnacht Frères is a biodynamic producer from the Alsace region of France, run by cousins Christophe and Marc Mittnacht. Yesterday I tasted two of their wines in the French Wine Zone at the Imbibe exhibition held at Earl’s Court. Both were marked in the guide book as being organic wines and from checking up online it seems that the 20 hectares of vineyard that they work with are farmed organically. Continued…
What do you think of the new label from South African wine producer, Fairview? The label was designed by renowned South African wine label and packaging guru Anthony Lane and wines with the new design have recently been released. Continued…
It’s that time of year again when the crew of 15-odd tasters (ie. about 15 tasters, not 15 tasters who are a bit odd) responsible for the Platter’s South African Wine Guide are getting stuck into the thousands of of samples submitted by South Africa’s 600+ wine brands and wineries.
The Platter’s is widely acknowledged as one of the leading wine resources in the world. Updated annually, it provides cellar door details, industry and tourism information, and an overview (and rating) of just about every wine in the country. The 2012 edition will be the 32nd since it was first created by John and Erica Platter. While the guide has its critics and detractors (the wines are tasted sighted – meaning that the tasters know exactly what brand and wine they’re tasting at the time) what cannot be denied is that the popular Christmas stocking stuffer is valuable to wine lovers and winelands tourists alike. Even if it’s just for the phone numbers as some critics like to claim.
The Platter’s team of tasters include some of the better-known South African wine personalities; writers, judges, winemakers and sommeliers. Many of these are active on social media platforms or their own blogs, and in the next few weeks we’ll start to see increasing comments about the process and the tough task of tasting all of those wines that they have to get through. Some updates will give insight into the process, others will say a lot of nothing, while perhaps hinting at a few of the wines possibly going through for a coveted 5 Star rating. But what is inevitable will be the ‘woe is me’ comments about having to taste loads of interesting wines all day.
Oh come on.
Yes, it’s not an easy task. Yes, you’ll have stained teeth and probably a headache or two. Yes, coming up with another description for a Wine of Origin Western Cape Cab Merlot blend is not inspiring stuff.
But remember us poor shmos reading your blogs and tweets, who would love the opportunity to be tasked with doing nothing but taste wine for a month. We’d be more than willing to step in for a year (probably just one!); try wines that we rarely see or could never afford to purchase with no buyers’ remorse! Imagine having cases of wine arriving on your doorstep, in desperate need of opening and drinking.
I’m a South African who moved to London in April 2010, after five years working for a leading SA producer. This blog will seek to look at some of the issues in this market, both from the perspective of producers and consumers. What’s the gap? I think it continues to exist between producers and their [...]more →