Packaging | Wine the Gap

May 23, 2013 Posted by Chris

Guaranteed Old World Wine?

Interesting little flash on this Vin de Pays label from Château de Flaugergues. The wine is called Le vin de l’Uncle Charles and it’s label is pretty 1990′s new world, considering the use of font, colour and the fact that the grape variety is on the front label. But the flash proudly pronounces “Guaranteed old world wine”. Okay.... read more

May 19, 2013 Posted by Chris

Fruit wines at Marks and Spencer

I am not sure how long these have been on the shelf, but I was interested to see these two bottles in my local M&S yesterday. Labelled as Sauvignon Blanc with Apples and Tempranillo Rose with Strawberries they are in the wine section but don’t use the word wine anywhere on the packaging. Fruit wines are nothing new but the way that these products are positioned is interesting. They are marketed... read more

Apr 17, 2013 Posted by Chris

Applying FMCG trends to wine marketing

The Brand Genetics website recently posted an article about a University of Cambridge’s Dragon’s Den style event with senior executives from global FMCG leading companies. One of the things to emerge from the event was a list of the top 40 innovation trends for global FMCG brands. It was provided by a group of people who you’d expect to know what they are talking about and the list is well worth consideration when looking at brand strategy over the next five years.

Great wine packaging for Villiera Starlight MCC

Loving this packaging from South African sparkling wine innovators, Stellenbosch stalwarts and generally great value Villiera Wines. It’s been bouncing about on a few sites in the last few weeks and after initially thinking that it was a bit tacky and bordering on over-engineered, I have really come around. The clever use of the die shape for the label gives the bottle an illusion of flow, softness... read more

Jul 12, 2011 Posted by Chris

New Chateau Libertas label

I only noticed the news item today, discussing the new look label for one of South Africa’s oldest and best-known commercial wine brands, Chateau Libertas. This easy drinking wine was the aspirational option for new wine drinkers who had just moved up from Tassenberg! It’s a consistent quaffer and some years is actually surprisingly good. The fact that it comes from a huge producer has also... read more