What do you think of the new label from South African wine producer, Fairview? The label was designed by renowned South African wine label and packaging guru Anthony Lane and wines with the new design have recently been released.
Having previously worked with Charles and Fairview I am probably a bit biased, but I like the new label, and the rationale behind the change. I look forward to seeing the label on a bottle, to compare, as the difference between a digital image and the physical item can be quite significant.
Fairview owner Charles Back comments on the producer’s website:
“The crest which forms the heart of the new label is unpretentious and devoid of heraldic devices. It has a distinctive agricultural feel and conveys the essential elements that encompass Fairview.”
UPDATE: After reading this post the guys at Fairview sent me this picture which shows the new labels on the bottles for the standard range and their single vineyard wines. I like it more now that I see it on the bottle.