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Great wine packaging for Villiera Starlight MCC

Villiera Starlight MCCLoving this packaging from South African sparkling wine innovators, Stellenbosch stalwarts and generally great value Villiera Wines. It’s been bouncing about on a few sites in the last few weeks and after initially thinking that it was a bit tacky and bordering on over-engineered, I have really come around.

The clever use of the die shape for the label gives the bottle an illusion of flow, softness and sultry curves. The design has a combination of fashion meets technological design. And the outer carton design looks to hit the right notes for retail merchandising.

Villiera Wines owner and winemaker Jeff Grier is an experienced and savvy marketer and this new product taps into a number of topical and key marketing and product trends.

  • Starlight non-vintage M├ęthode Cap Classique comes in at under 10% alcohol.
  • It is off dry, with 7.5 grams per litre residual sugar.
  • It is on South African online wine seller Cyber Cellar for just R89 – very affordable by MCC standards.
  • It’s got 20% Pinotage to go along with the more traditional Chardonnay and Pinot Noir, ticking both the ‘innovation’ and ‘proudly South African’ boxes.
  • And it’s all delivered in refined and stunning packaging.

Starlight MCC sounds like another winner to add to Villiera’s portfolio to me.

Now I just want to try it!

Pity about the promo video clip… Classically South African in its cheesiness, but at least taking a light hearted approach. Thank God it had nothing to do with the Harlem Shake.

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