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Tackiest bottle design?

Spotted at a rather large stand at the London International Wine Fair was this ‘stunning’ offering of wine label design. I was a little afraid to ask if this was a serious proposition for a wine label or simply some colour for the stand. Seriously? Of the thousands of wines at the show, I am afraid to say that this was probably the worst label. There really isn’t place for this sort of thing aside from ABSA end of year functions and team building weekends in Bloemfontein.

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