Apr 17, 2013
The Brand Genetics website recently posted an article about a University of Cambridge’s Dragon’s Den style event with senior executives from global FMCG leading companies. One of the things to emerge from the event was a list of the top 40 innovation trends for global FMCG brands. It was provided by a group of people who you’d expect to know what they are talking about and the list is well worth consideration when looking at brand strategy over the next five years.
Apr 11, 2013
Loving this packaging from South African sparkling wine innovators, Stellenbosch stalwarts and generally great value Villiera Wines. It’s been bouncing about on a few sites in the last few weeks and after initially thinking that it was a bit tacky and bordering on over-engineered, I have really come around. The clever use of the die shape for the label gives the bottle an illusion of flow, softness...
Jul 12, 2011
I only noticed the news item today, discussing the new look label for one of South Africa’s oldest and best-known commercial wine brands, Chateau Libertas. This easy drinking wine was the aspirational option for new wine drinkers who had just moved up from Tassenberg! It’s a consistent quaffer and some years is actually surprisingly good. The fact that it comes from a huge producer has also...
Feb 25, 2011
Consol is the largest glass producer in South Africa.They dominate the market for wine bottles and many producers are at the mercy of their production schedules and availability. For all the good intention of the Consol employees, their furnaces only have a certain capacity and changing from one bottle format to another is apparently a serious affair. As you may expect, the big clients (read big volume...