Wine brands don’t typically spring to mind when thinking of global superbrands. Within the wine industry, of course there are the big players but when comparing them to other industries they are pretty small fry.
So what is the most valuable wine brand in the world?
That would be Moët & Chandon, according to the 2011 Interbrands listing of global brands.
The Champagne brand sits at number 77 on their list and is said to be valued at $4.38 billion. Moët & Chandon is the only wine brand in the top 100.