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What are ‘better’ wine prices?

There’s been a lot written and spoken about the economic pressures on the wine industry in the last 18 months. Struggling cellars, discount online wine sales, international investment in South Africa, export challenges and the ‘all-powerful’ supermarket buyers all make for topical column inches.

With everything that goes into getting a bottle of wine to a consumer and into their glass, most of these issues translate into one simple word – price.

So it is interesting to note the difference in attitude from the various writers and commentators with regard to what constitutes ‘better’ prices. It gives a bit of insight into their thinking. Are better prices simply cheaper prices paid by the consumer? Or are better prices fairer, higher prices paid to producers? It’s a subtle difference in the tone of an article, but it’s worth considering. What do you think?

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